If you haven’t heard about Tailwind yet, this might just change your life. But more likely, you have heard about it and your search on the web has led you here. This isn’t as much a review as it is me telling you how you can use Tailwind, more specifically, Tailwind Tribes to increase your online marketing strategy.
Keep reading to find out more.
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A Little Bit About Tailwind
I’m not going to go into too much detail about Tailwind right now, but if you want to know more about them, I’m writing a few articles that you can take a look at. My first one, How To Increase Your Pinterest Followers With Tailwind has already been published. Feel free to read it if you’re curious.
In short, Tailwind is a social media management program that focuses specifically on Pinterest and Instagram. It uses statistics to determine the optimal time to post or pin so that your content reaches the best possible success in terms of people who will see it. This is the main thing that Tailwind does, and may I say they are damn good at it.
It has a few other functions like analytics, smart loops for pins and more. You should note that you’ll have different functions based on if you use Pinterest or if you use Instagram. I am going to be honest and say that I don’t really use Instagram, so most of my experience is with the Pinterest optimized Tailwind, so if you do see some differences when using Instagram, don’t worry, yours isn’t broken, I’m just uneducated.
Today though, I want to focus on a function called Tailwind Tribes.
What Tailwind Tribes Is
Tailwind Tribes is applicable when you’re working with Pinterest. If you are a frequent Pinterest user, you’re probably familiar with group boards. Tribes are like that, but also not at all. Before I explain, let me just give you a little background on group boards.
Group boards used to be a great way to gain traffic in a similar topic to yours by posting pins to a group board and anyone who is interested in said topic can browse the group board, giving you better chances of exposure. Let me show you what a group board looks like.
These days, Pinterest puts very little value in group boards and makes it really difficult for pinners to achieve success within them. I am personally only part of two group boards and I don’t really rely on them too much. People don’t repin your pins and visitors rarely browse group boards anymore.
As a replacement, I use Tailwind Tribes. It works similar to a group board, but with a few nice little differences that you’ll quickly develop a liking to. Let’s look at how a Tribe works.
How it Works
So, let me tell you about the magic. When you’re part of a Tribe, every other member has some boards of the same topic. You don’t post to other people’s boards, so on Pinterest, you still own your own board alone.
Instead, you submit your pins to the Tribe, where they float around in a general feed where other members can then choose to repin them. I know this sound really confusing right now, but let me show you.
This is where your pin goes to when you submit it. You don’t see it on your own feed, but other people will see yours here.
From here, you can just find the little search box beneath and type in the board that you would like to post that pin to. When you’re done, simply click the Add To Queue button and it will add that to your queue. (Your queue is where Tailwind puts all your pins in time slots and pins them at optimal times).
You can find all the pins that you have submitted here, and see how many and who has repinned them.
When you look to the left sidebar, you’ll also find a few helpful values. You can see how many times your pins have been repinned, how many times those have been saved by other people and the approximate reach of your content.
It’s also good to note that most Tribes have a pin for pin policy, which means that for every pin you submit, you need to repin someone else’s to keep it fair and productive. There are two little numbers next to your name indicating your ratio between your pins and other people’s pins. Try to keep it in the green to be safe. Always repin more than you submit.
Where To Find Your Tribes
Now that you know how to use a Tribe, it’s probably helpful to know where to find your Tribes. So, when you open your Tailwind account and you’re on the main screen, look to the left menu, and you’ll see an icon with three heads on it. This takes you to your tribe section.
You can do a few things here:
- Look at your existing Tribes (Your Tribes)
- Find a new Tribe to join (Find a Tribe)
- Create your own Tribe if you can’t find one you like (Create New Tribe)
When you have joined a few Tribes, you’ll see them all here. You can switch between them in the drop down list as shown in the image below.
When you create your own Tribe, it doesn’t count towards your Tribe limit (I’ll tell you more about memberships and limitations and all that stuff soon).
How to Become a Member of a Tribe
So, let’s start joining some Tribes. It’s actually really easy to do. Go to the tab where you can find tribes to join and type in a topic. You’ll see there are also some popular categories to browse through if you don’t know what you’re looking for yet.
When you see a list of Tribes that are available to join, you’ll see a few things next to their names. These tell you a little more about that Tribe. You can see how many members are currently in that Tribe, how active they are in pinning each other’s pins and if you need to request to join that particular Tribe or not.
You can also preview a Tribe before joining them to see the type of content that you’ll find there and decide for yourself if you would fit in there before sending a join request.
Speaking of requests, some Tribes are open for anyone to join, and when you click that join button, you’re in with no questions asked. Otherwise, you need to send a request to join that Tribe, and the main member will manually evaluate your request before accepting or declining you.
I often like to join open Tribes, because I guess I fear rejection, but the choice is up to you. Don’t only go for one or the other, try out any Tribe you’d like.
Why Tribes Are Good For Business
If you use social media as a form of marketing, it can get hopeless sometimes when you aren’t seeing the results you’ve been expecting.
Tailwind as a whole is a really good way for you to get ahead a little. Pinterest is a visual platform, and your young audience responds well to visual material. When you have a whole group of other like-minded people who repin your pins, you’ll see that you can quickly reach a much larger audience.
Let me challenge you. Try a free version of Tailwind for a month, and see if your social media campaigns with Pinterest see any difference. Then come back and tell me about it. Create your free account here.
If you find that you love it so much that you want more, we can talk about the paid memberships. They aren’t too bad and you get a lot out of them. Take a look for yourself.
Memberships And Benefits
Of course, there is the free membership that anyone can use. It never expires or forces you to upgrade. It has very limited capabilities though. Here is everything you can do with a free membership:
- Schedule 100 pins in total
- Join a maximum of 5 Tribes (Remember, your own Tribes don’t count towards this limit)
- Post 30 pins to your Tribes every month
- Get basic analytics on your profile and pins
- Get access to smart loop
If you want to try it now, SIGN UP HERE for your free account and see the magic happen.
Tailwind Plus Membership
This is the smallest paid membership and offers you a decent amount of features. Whether you are a small business, blog or just a person who loves social media, this membership will be perfect for your needs. It includes:
- 400 pins per month to schedule (Unlimited pins if you choose the yearly plan instead of monthly)
- Still 5 Tribes to join
- You get insights into your website and not just your Pinterest account
- More advanced analytics for your profile and your boards.
- A 30 day history archive
- And a few more assorted things here and there
This plan doesn’t cost you too much at $14.99/month or $119.88/year. You can cancel your membership at any time without feeling too bad about it. If you want to dive straight into Plus without trying the free version, you can SIGN UP HERE. I do still recommend that you try the free version first.
Enterprise and Professional Memberships
If you are looking for more detailed analytics and a lot more capabilities there is the option of an Enterprise or Professional plan, but they are so specialized that you’ll have to contact Tailwind about them to find out more. I’m just telling you that they exist. They are perfect for big companies who do a lot of work on social media and require a lot of fire power. Feel free to check that out.
Remember My Challenge
Don’t forget the challenge that I talked about earlier. Just try the free membership for a month and see if there’s any difference. If there isn’t, no hard feelings. At least you didn’t waste any money. But if it worked for you, upgrade and see what more features can do for you. I’ll be waiting for your feedback.
In the meanwhile, you can connect with me on my own social media platform as seen below to ask any questions or just to follow what I’m up to.
If you have anything to add or to ask, feel free to do so in the comments or on social media, I always enjoy helping out where I can.
I look forward to hearing what you have to say.