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If you are new to the world of keyword research, all these terms you come across might be a little confusing. I am going to break them down for you to make it easier. Here are the most common terms and what they mean to you:


This is the keyword that you typed in and a selection of recommended keywords that are related to your initial search. If the one you tried originally doesn’t work, look at the suggestions and maybe change them a little to suit you. You can get a lot of ideas from that.



You will see a number underneath the heading that says Average. That number indicates the amount of people that search for that particular keyword every month. This gives you a good idea of how many people are interested in your topic around the world.

Here is a helpful tip when searching for a good keyword: always make sure that the average searches per month is at least 30 or above. This ensures that there are at least enough people searching for this term to make it worth your while.



The number that appears underneath the heading Traffic is an estimate of the amount of people that are likely to visit your site throughout one month. This is calculated by taking the average amount of searches of that particular keyword and dividing it by the number of competitor websites that offer the same kind of articles.

This is handy, because it lets you know how big of a chance you have to get visitors for that keyword every month.



QSR stands for “Quoted Search Results“. This is a fancy way to say competition. This number tells you exactly how many other websites are ranked in Google under the same keyword that you are searching for. It is incredibly good to know this, so that you know how many competitors you are looking at and how many people you need to outrank to make it to the first page of a search engine.

When choosing a keyword, it is always a good idea to choose one with a QSR below 100. If you do this, you have a better chance of getting traffic every month. Competition is healthy, but too much competition can really sink your boat.



KQI is short for “Keyword Quality Indicator“. This is one of the few values here that does not come in the form of a number. Instead, it will tell you how good the quality of your keyword is. They take all the other factors into consideration. They take the average number of people who search for it and the competing websites into account and tells if this keyword is good or bad.

There are three possible words that you can find under this heading:

  • Bad

This will likely appear in RED. If your keyword turns out to be bad, please consider looking at alternative keywords, otherwise you are going to have a hard time getting indexed in search engines.

  • Normal

This will likely appear in ORANGE. This is a good keyword, but you could do better. I would honestly suggest that you look at the scores and decide for yourself if you want to take it. You could still be successful with it, but you could also look for a better keyword to suit you.

  • Great

Great keywords will appear in GREEN. These are really good and could most likely get you ranked in search engines. You should still look at the other statistics and pick what suits you best, but any keyword that is ranked under great is a good idea to use.



This will give you a number out of 100. Sometimes the numbers are also colored red, orange and green and indicate the same as mentioned above. The higher the number, the better chances you have of getting ranked in search engines.

So, make sure that you pick a number that is as high as possible.



This is an interesting feature that some keyword research tools have, and it will tell you if there are any domains available for the term you are searching for. When you look at this column, it will can give you words like “.com”, “.net” or “.org”. This means that the domain name under that extension is available at the time of search.

Differences Between Keyword Research Tools

Please know that there might be other terms that I am missing. I only took the terms that I’ve found while using a few of my keyword research tools, but there might be others there that use different ones. If this is the case, please let me know and I will add them. I am only human after all, I do miss words.

In case you are looking for a new keyword research tool, or are just beginning, I would recommend starting with something easy and free to try. My favorite tool to use in such cases is Jaaxy. It has a free membership so you don’t have to pay a thing, unless you decide to upgrade. Read my full review on it here, or try it out for yourself.

Also, if you found this guide helpful, please don’t hesitate to like and share on social media and check out my other articles on blogging tips, money making opportunities online and other helpful resources that might guide you in your online journey.

If you have any questions, go ahead and leave them in the comments. I like answering questions, it makes me feel like people actually read these.

Looking forward to hearing from you.


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